meraki [may-rah-kee] describe doing something with soul, creativity, or love — when you put “something of yourself” into what you're doing

 

MERAKI METHOD

It's leaving a little piece of yourself in your creative work.

 

If every department and every team member embodied this mentality, each piece of work would be thoughtfully produced to

reflect a brand's core essence.

 

It is an improved way of working that allows for

open mindedness, accountability and reflection.

Practicing this methodology allows a better outcome while 

focusing on a client's unique needs.

Here's how I make it happen.

 

Gather

Thoughtfully compose soulful information reflecting the core of a brand. Listen to how the client speaks about their product and what they want.

 

Unearth

Discover the hidden gems. Find an area that has the potential to uplift and paint the product so that it benefits the consumer.    

Assess 

Reflect on the work to ensure all expectations are met. Evaluate level of execution, quality of work and level of creativity for a better outcome. 

 

See the Meraki Method in process 

 

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